Brand Guidelines
Purpose
Akrites exists to close the gap between how fast vulnerabilities are found and how fast they can be fixed.
AI has made discovery cheap and fast. Disclosure is still chaotic. Maintainers — often one or two people sustaining software that millions depend on — absorb the flood: duplicate reports, competing timelines, organizations racing to credit while patches aren’t ready. Akrites changes the structure of that problem. It brings critical infrastructure operators, their vendors, and security teams into a single, confidential coordination facility so the open source ecosystem gets one organized partner instead of a hundred independent ones.
The name comes from the Akritai — the Byzantine frontier guardians who held the edges where threats arrived first and defenses were thinnest. That’s the position Akrites takes: beside the maintainers, upstream, where it matters most.
Brand Attributes
Disciplined
Akrites operates on structure and protocol. TLP classifications, synchronized disclosure windows, one front door — everything runs on defined process because undisclosed vulnerabilities are weapons, and weapons require discipline to handle.
Collective
No single organization scanning in isolation makes this better. Akrites is built on the belief that shared infrastructure requires shared defense. The work is done together, or it isn’t done well.
Upstream
Akrites positions itself at the source — not responding to incidents after the fact, but intervening before a vulnerability becomes a crisis. The orientation is always toward the origin, toward the maintainers, toward the commons.
Substantive
Technical contribution is the price of admission. Akrites doesn’t convene observers — it convenes builders and fixers. This shapes everything: who belongs, how value is defined, what participation means.
Protective without being alarmist
The threat is real and the stakes are high, but Akrites communicates with the calm of an institution that has a plan. It doesn’t traffic in fear; it traffics in coordination.
Logo
Our logo is composed of two core elements: the symbol and the logotype. They combine in a fixed relationship to form our primary logo. This is the most complete and recognizable expression of our identity, and should be used as an introduction to the brand.
When in doubt, default to this primary logo.
Logo Scaling
The Akrites logo lockups should never appear smaller than 32 pixels in height. This minimum size preserves legibility and ensures the integrity of the lockup. When space is limited, use just the symbol instead, which is designed for clear recognition at smaller scales.
Clearspace
Our logo needs breathing room to maintain its impact and clarity. Maintain a minimum distance defined by continuing the grid an additional layer. Apply this equal spacing around all sides to preserve integrity across every application and ensure the logo never feels crowded. This applies to the symbol as well as logo lockups.
Partnership Lockups
For simple partnership lockups, we pair our logo with a partner’s logomark, symbol, or icon. Use our logo’s height as the foundation for all measurements, separating elements with a vertical bar that’s 1.5x the symbol’s height. Create breathing room by maintaining the minimum clearspace between each element to ensure both brands feel equally present and respected.
Watchouts
To preserve the integrity and effectiveness of our brand, it’s crucial to use the our logo consistently and as intended. The following examples illustrate common misuses to avoid.
Symbol
Our symbol is made of squares and circles that visualize structure, stable governance, and shared principles.
The symbol may be used independently as a shorthand for the brand in contexts where including a full lockup is not practical, such as social media avatars, app icons, or small-scale applications. It may also appear on select swag items where a more graphic, standalone mark creates greater impact.
Symbol in Shape
For applications such as social media avatars, app icons, or other contained uses, the symbol may appear within a geometric shape. When placing the symbol inside a shape, follow the established clearspace rule and maintain an additional grid layer between the mark and the edge of the shape.
Primary Palette
Our visual foundation rests on black and white. Together, they create a high-contrast visual language that’s both striking and functional, ensuring optimal readability and a clean, professional aesthetic. This restrained palette allows our logo to stand out with greater impact.
White
- HEX #FFFFFF
- RGB 255 255 255
- CMYK 0 0 0 0
Deep Indigo
- HEX #1C1634
- RGB 28 22 52
- CMYK 46 58 0 80
- PANTONE 276 C
Secondary Palette
Our visual foundation is supported by a secondary palette of coral and lilac. Together, these tones introduce warmth and softness, creating a balanced visual language that feels both inviting and distinctive. This complementary palette enhances the overall aesthetic while providing subtle contrast, allowing our logo to remain the focal point.
Lilac
- HEX #AA9CE5
- RGB 1170 1156 2299
- CMYK 26 32 0 10
- PANTONE 2645 C
Amber
- HEX #F9B30E
- RGB 249 179 14
- CMYK 0 28 94 2
- PANTONE 1235 C
Saira
Our typographic system is built around Saira for a clean and consistent feel across all brand communications. Saira is open source.
Our typographic scale is derived from doubling the root numbers 8, 9, 10, 12, and 16. This generates a natural progression: 8, 16, 32, 64, 128, and so on. The resulting comprehensive scale offers precise options for nuanced sizing, essential for creating seamless user experiences where every detail matters.
Legal
By using Akrites brand materials you agree to the Linux Foundation Terms of Use, the Trademark Usage Guidelines, these Akrites branding guidelines, and all Akrites rules and policies as may be updated from time to time. You also acknowledge that Akrites is the sole owner of Akrites trademarks, promise not to interfere with Akrites ‘s rights in them, and acknowledge that goodwill derived from their use accrues only to Akrites . Akrites may review use of the branding materials at any time and reserves the right to terminate or modify any use.
In general
For those using Akrites brand materials on a site external to Akrites, please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Agentic AI Foundation name or logo. And please don’t edit or change the Akrites logo — we like it how it is!
Advertising, promotional, and sales materials
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “Member of the Agentic AI Foundation” or “Akrites Member” (as long as it’s true!)
Education and instruction (books, guides, publications, and conferences)
You can use our brand materials for educational and instructional purposes but please remember that it shouldn’t be confusing, misleading, or suggest our sponsorship. For example, we generally don’t allow use of our logos or screenshots on book covers.
Also remember to include this statement (or something like it) in your printed materials: “[Title] is not affiliated with or otherwise sponsored by Akrites.”
Products, websites, names, and logos
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “akrites” or any confusingly similar words.
Linking to Akrites
If you want to promote your organizations affiliation with Akrites you can use our logo if it meets our guidelines. For example, “[Company Name] is a member of [linked logo].”
Merchandise
While we do produce lots of t-shirts for our events that have our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.
Attribution
Please include appropriate attribution of Akrites’s ownership of its trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content. An example is, “Akrites and the Akrites logo design are registered trademarks of the Linux Foundation.”
More questions?
Feel free to email questions to marketing@akrites.org. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks (please note that no response doesn’t mean approval.) We’re currently only able to respond to inquiries made in English.